Embracing the Crowdfunding
I have to say something about Kickstarter, and Indiegogo- really this post is about all of them. So not MY kickstarter per se, but in general.
I did a lot of research before using this platform, and I talked to a lot of people. Some expressed concern about asking your friends and family for money. Others wondered why I didn’t just go to a bank and get a traditional loan, after all, Kickstarter is for profit- they make money off this.
So here’s my response.
BANKS are for profit. They are currently making huge amounts of money off loans (college loans anyone?) and give exactly nothing back to the community of the lessee. Kickstarter is a community builder, it teaches you to talk about your project and creates excitement and caring for the societal contributions we wish to make, be they artistic or technological. Kickstarter ensures that we give back to the community that we build and challenges us to create rewards that are relevant.
They don’t make it easy. You must earn the trust of your contributors. Those contributors then become your accomplices. If your rewards are something they want, they will help you reach your goal and bring others into the community. It’s amazing to see how support grows- and encourages everyone to speak up- Hey, I know you need this thing, I know someone who could help you- and vise versa.
I know we all hear about the hugely funded Reading Rainbow type projects. But keep in mind that most Kickstarters are like mine- small businesses with big ideas and manageable goals. These are people whose start-ups would be crushed paying back loans with big interest, teachers who want to fund a project for their classroom, artists without sponsors, and technology that isn’t already owned by Google.
People, this is awesome. We should all be embracing the fuck out of it.